Well-designed lighting can help your shop attract customers and keep them in store.
Ultimately, it can help you make sales.
Poorly-designed lighting can end up fighting against all the other good work being done in your shop to make it attractive to customers.
Here are our tips to getting your shop lighting to work for you:
Create product spotlights
If you have showpiece items which are likely to bring people into your store or keep them interested in staying in it, you could create a product spotlight area.
Clever lighting can highlight your showpiece product while dimming the lights slightly around it.
You could use overhead lighting, up lighting, or side lighting to give your items impact.
Your go-to item will really pop when your customers see it.
Create a route through your shop
You don’t have to draw arrows on the flooring to get your customers to follow the path you’d like through your shop.
There are several techniques savvy shopkeepers use to keep people in their shop longer – giving them the best chance of making a sale. Lighting can be a big part of that.
Make your threshold light and bright – it’s your first impression.
Retailers know that 90% of people will instinctively turn to the right when going into a shop, so it’s best not to fight this. Create your most impressive display there and light it well.
Create a clear walking path from that point around the store. Light the path more slightly more brightly than other areas to help people follow it, ensuring they can still see your products clearly.
Even subtle differences in brightness will make a subconscious difference.
Segment your shop into different areas
You could do this with the brightness of your lights and different colours to create areas with different moods.
You could dim lights to make people more relaxed in certain areas – especially useful if you have products in that area which enhance relaxation, like aromatic oils or candles.
You could create a light bright play area which would attract children to toys or books aimed at them.
Don’t over-highlight counter areas
Keeping counter areas to a minimum and getting employees to walk around the store helps to make it look busy and breaks down the ‘us’ and ‘them’ barriers between staff and customers.
Don’t spoil that effect by having a huge spotlight over your counter areas.
While you want people to know where to pay and get help, it would be better to make them a key destination on your shop walking route.
Whether you’re in fashion, electronics, arts and crafts, or food retailing, great lighting could help your customers have a lightbulb moment and make that purchase!
If you’d like experienced electricians who can help you design your shop lighting in Cardiff, South Wales, and further afield, call us on 0645 003 6856. Discover our services for retailers here: /commercial-services/.